If you are looking to make a substantial income in your e-commerce and find products to sell on Amazon, Jungle Scout is your one shot at it. You may have heard of Jungle Scout or even come across an advertisement on it. What is Jungle Scout, and the fuss about it? How do you use it to find products to sell on Amazon?
This article will give a comprehensive answer to the big question: what is Jungle Scout? Its benefits, and a step-by-step guide on how you can use it to find products to sell on Amazon. Before we go further, let us quickly look at the meaning of Jungle Scout.
What is Jungle Scout?
Jungle Scout is a web-based platform that allows you to find high-performing products to sell on Amazon, relevant keywords with low competition, create keywords listing, spy on competitors and suppliers for your product ideas. The platform was created in 2015 by Greg Mercer to give entrepreneurs access to trending products and high-converting and relevant keywords. In summary, Jungle Scout provides adequate data and resources to help e-commerce owners scale their business.
Why do you Need Jungle Scout?
You need Jungle Scout because it will help you narrow down profitable products without sifting through millions of products on Amazon. Remember there is no time for trial and error, particularly not in this digitally-connected world when you have access to a platform like Jungle Scout. Besides, if you choose the wrong product to sell on Amazon, you are paving the way for your business failure.
Below are some of the benefits of Jungle Scout
- Navigate through tonnes of products on Amazon in a flash to get the most profitable and high-demanding products to sell to increase your sales.
- It provides you with keywords that consumers are continually searching for, which will boost your sales faster than you think.
- With Jungle Scout, you can gauge a product’s potential by forecasting its sales, and request customers’ reviews with just a few clicks with Amazon extension on Chrome and Firefox.
- You can track products ideas to see its performance over a period. This will help you decide if a product is seasonal or not.
- Create a successful keyword strategy for your listing to increase its ranking on Amazon, and track keyword performance.
- Maintain a competitive margin by keeping track of your competitors, their products, and listings.
- Get access to a trustworthy manufacturer for your product ideas to come to reality. Track their recent shipment, previous customers, and see your competitor’s manufacturer.
- Promote your products on Jungle Scout to drive more sales.
- Track your sales on Amazon to minimise cost and manage available resources effectively.
How to Use Jungle Scout to Find Products to Sell on Amazon
Now that you have the answer to What is jungle Scout, the next question is, how do you use it to find products on Amazon?
The first step to finding a product to sell on Amazon is to install Jungle Scout Chrome Extension on your devices. After that,
- Go to Amazon.com.
- Click on the Chrome-Plug-In next to the URL entry.
- Sign in to Jungle Scout.
- Use the Chrome Extension while you’re browsing on Amazon.
Once you install it, click on the plug-in which will give you a list of data and resources. You can filter the products, price, brand, rank, category, the number of sellers, and more. You can as well choose which column to display. Below is a list of data and information that Jungle Scout supplies:
- Brand
- Price of products
- Category
- Listing Quality Score
- Amazon Sales Rank
- Monthly sales
- Daily sales
- Monthly turnover
- Number of reviews
- Average Rating
- Type of seller
Criteria of a Good Product
- Lightweight
- Affordability
- Easy to get and ship
- No seasonal product
- Durability
- Valuable
Scout for BestSelling Amazon Product
As a newbie, you have to slow down on the product ideas you think will sell. Instead, look out for a niche or product on the top bestsellers with at least a thousand sales. Instead of relying on word of mouth, head to Jungle Scout to check minimum deals for each product, stick to a minimum of 250-500 sales per month.
Find a Product with Low Competition
There are people already making a ton of money on Amazon. You do not want to enter a fierce competition by selling the same product. The best way to find a low-competition product is to check the number of people selling the products and their consumers’ reviews. Check four top sellers with a low number of reviews. If you find these, check the product details. Chances are the top sellers are not selling precisely the same product.
For instance, if you search for children’s toys, you will see tonnes of sellers’ results in this category. Meanwhile, they sell different kinds like puzzles, digital games, trucks, dolls and so on. If all of the sellers have more than 100 reviews, then it has high competition. And you should move your search further.
Use the Product Database
Jungle Scout product database has narrowed down potential Amazon products to avoid, and the ones to stick. This saves the time of sifting through the Amazon product catalogue. For instance, categories like appliances, electronics, movies, software and so on are a no-go area. This feature helps you filter potential products for private label products for Amazon FBA. You can also use the following criteria to narrow down great products:
- Minimum price: 15 – 18
- Minimum Sales: 200
- Minimum Reviews: 5
- Maximum Reviews: 50
- Maximum Rating: 3.7
When you see products that fit these indexes, store them in the product tracker section of Jungle Scout.
Use Jungle Scout Product Tracker
Jungle Scout Product Tracker is where you save all the product ideas you like while going through the product listing. Its main functions are the following:
- It tracks products sales potential daily.
- It shows previous sales details.
- It shows the number of units sold for the product each day.
- It reveals if a product is seasonal or a special promotion was done to boost its sales.
Check the Historical Data
If you want to find a product to sell on Amazon quickly, it would be best to check how stable it is for the year. Click on the products’ historical sales data to give you the exact number of sales of that product. This will provide you with a hint of the product idea potential.
Opportunity Score
Opportunity score is vital to choosing the right product because it shows you the essential features of a product and tells you if it is worth thorough research. It also offers you its sales potential by combining its demand, competition, and quality. The opportunity score combines the number of units sold, reviews, keyword, pictures and quality of listing to give you accurate data.
If a product has a high demand but has a low Competition, it has a high opportunity score. However, if the product is low in demand, but has many people selling it, it is a low opportunity score.
Listing Quality Score
A feature of Jungle Scout close to Opportunity Score is the Listing Quality. Listing Quality Score examines the worth of a listing by considering:
- Format: length of the keyword, title, bullet points and detailed description
- Number of pictures
- Picture quality
The listing Score is from 0 – 10. A score from 4 to 0 means low-quality Score, while a score from 6 and above has an excellent listing with great images.
Generally, a keyword with many high-quality listings means many sellers are already in the niche, which means high competition. The best at such a juncture is to keep looking for another place or product. Remember, the goal is to find high demand products with low competition.
Check Customers Reviews
In 2019, Amazon included Request Review in the seller section, so entrepreneurs can access what consumers who have bought the product have to say. The only slight problem attached to this is that you have to access every order to request a review.
Thankfully, you can always request for a bulk review of the product through Jungle Scout Chrome Extension.
So what should you do with the information (reviews)? Gently go over the reviews to check for the product’s strengths and weaknesses. Significantly, go for products with one – two-star reviews. Therein lies the products reviews. Let us assume the product is a bedspread if most bad reviews say the material tears off easily. Then, that means the material used is of low quality. Your job here is to get reliable and trustworthy suppliers with quality materials for beddings on Jungle Scout.
Conclusion
There you have it – the answer to the big question: What is Jungle Scout? Thanks to the software, you need not stress yourself finding products to sell on Amazon. You have a whole lot of information and resources on any product with just a few clicks. Some of these include high-demanding products, unlimited product ideas, relevant keywords, customers’ reviews, product sales potential, and many more.
If you want your e-commerce to be successful, and get an excellent product to make sales faster, Jungle Scout can help you achieve it.