PPC Entourage is one of the leading Amazon’s selling software and the most efficient and profitable way to run your Amazon ads. The PPC tool claims to genuinely help you scale your business on Amazon without spending more or stressing yourself. As a typical human, it is normal to doubt the efficiency of any product, even if that product is from the most trusted platform. That’s why we will be giving an in-depth PPC Entourage review in this article.
In this PPC Entourage review, we will be looking at the following:
- Meaning of PPC Entourage
- Essential features
- Benefits of PPC Entourage
- Pricing
Read along to discover if this Amazon PPC tool worth your time.
What is PPC Entourage?
PPC Entourage is a PPC management tool that helps you plan and manage your Amazon Sponsored Products so that you can scale your Amazon sales considerably. PPC Entоurаgе ѕоftwаrе is dеѕіgnеd specifically fоr Amazon buѕіnеѕѕ оwnеrѕ who wаnt tо spend lеѕѕ оn thеіr Sроnѕоrеd Prоduсtѕ campaigns, while іdеntіfуіng thе important соmроnеntѕ for mаxіmіzіng their profit.
This fantastic software is handy for those overwhelmed by Amazon-sponsored products and can’t find a way to make it work. Well, you can now relax while you watch your sales skyrocket dramatically. The PPC software boasts of generating more sales for you by doing the following:
- Enhance your campaigns and reduce your ACoS by identifying problems or factors taking a chunk of your profit away slowly; thereby, allowing you to generate more sales and profits without spending much.
- Adjust and expand your Amazon ads to generate more leads while focusing on other vital parts of your business.
- Use automation to optimize CPC bid prices for profit, find and remove search keywords and phrases that aren’t generating sales.
- Find and remove all negative keywords that have led to lost sales based on data.
- Provide detailed data and Amazon PPC strategies to help you make more informed and intelligent decisions to save you both money and time.
- Find new profitable categories and ASINs to help widen your reach among sellers.
- Find specific and relevant search terms and organic keywords that may have skipped your mind to add them to your PPC campaigns; therefore, bringing in more sales from new buyers and expanding your customer base.
Now that you are aware of what Amazon PPC Entourage can offer you as a seller, the next question is, how do each of these PPC Entourage parts fit together? Continue reading this PPC Entourage review to find out the answer.
PPC Entourage Features
Reporting
PPC Entourage’s dashboard contains a lot of reporting, data, and metrics to go through, but you don’t have to feel overwhelmed by these. They are all well-designed, attractive, and colorful to the extent that you can easily find your way around the information you need.
You get weekly and monthly account health reports for examining your overall PPC strategy with just a click, including a step-by-step breakdown of your ACoS and profit based on some factors. Plus, you get to uncover the part of your campaigns that takes a massive amount of your profit away and offers actionable steps to reclaim them.
The PPC software also gives you a comparison between your organic traffic and PPC traffic. This comparison gives you a thorough insight into where most of your sales are coming from and which particular keywords you should focus on. It also helps you spot and dig deeper into why some campaigns are more or less profitable while offering strategies to optimize them. These are better strategies to reduce stress, help you target search terms worth bidding for, and generate more sales.
Another significant part of the reporting feature on the PPC Entourage is that you can get full access to multiple training courses on signing up, including PPC fundamentals courses and some advanced strategy courses. These courses will teach you core concepts of Amazon Sponsored Products Advertising, interpret and use data from Amazon, optimize keywords for profit, etc. With this detailed and quality content, you can bet that even new sellers will have a strong foundation for their successful campaign ads through PPC Entourage.
Campaign Optimization
PPC Entourage contains some of the most advanced and comprehensive PPC management tools to help you optimize your campaign. To get the most out of these tools, you first need to go to the Bulk optimizer on the dashboard and add all your ads and ad groups.
The following message you get is several reports and insights into specific keywords that have been bleeding money out of your pocket and suggestions for underperforming keywords that will hinder your site from getting the right traffic. You will also see regular significant adjustments on your campaign regarding negative keywords and other aspects with the potentials to maximize profit and boost your campaigns.
Campaign Expansion
While campaign optimization is about tweaking your existing ad campaign, ads, and ad groups to maximize profit and removing all components taking unnecessary costs, campaign expansion is about boosting and expanding your campaign.
PPC Entourage features factors that can help you improve your existing target by digging for new profitable and exact keywords and terms. It also examines their previous performance to see how effective they are. It can switch the keyword match types to test and compare their performance against each other. This process will allow you to see the most effective keyword on which you should bid.
If carried out well, campaign expansion is an important step that can lead you to complete campaign management and growth without your input. It will search for new keywords and search terms, optimize them/bid on them, and optimize the results. The campaign will essentially run your entire Sponsored Products strategy without you and target areas you would never have noticed.
Listing improvement
Listing improvement helps you find the best keywords to use in your listings on Amazon. This particular PPC Entourage service focuses on enhancing your product listing to attract organic rankings and increase your PPC clicks to generate more sales and leads.
Instead of stuffing your listings with keywords, PPC Entourage allows you to find only the best search terms, long-tail keywords, and phrases to add to your listing. You can also get recommendations for keywords and test their performance using different listing formats on your PPC campaign.
PPC Entourage uses up-to-date data to locate the most relevant keywords that places you at the forefront of Amazon product search results. It allows you to make data-driven changes to your listing to align with the exact terms searchers use when looking for a product. You also get to analyze a product’s organic rankings and see what works in your campaigns.
In essence, PPC Entourage is an effective and effortless way to manage your PPC strategy with little addition.
PPC Entourage Pricing
Depending on your choice, you can subscribe to any of the PPC Entourage plans without any commitment. They are fast and easy to set up, and you can cancel whenever you want. Check out the following subscription plans:
| Type of package | Store-keeping units | Price |
| Successful seller | 1 – 5 | $47 per month |
| Advanced seller | 6 – 21 | $97 per month |
| Leveraged seller | 22 – 51 | $147 per month |
| Strategic seller | 52 and above | $247 per month |
Regardless of the plan you go for, you get the following:
- Organic vs. PPC Comparison & True ACoS data
- Advanced Reporting Metrics
- Automated Daily Bid Adjustments
- Dayparting
- Automatic Negative Optimizations
- Bulk Campaign Optimizations
- Find Brand New Keywords
- Expand and Test Match Types
- Backend Search Terms Optimization
- Keyword Ranking Tracking & Indexing
- Use Search Term Report to Improve Listing Keywords
- Track Listing change impacts on PPC with A/B Split Testing
You also get 14 days free trial and unlimited access to your user’s account with no long-term contract. After 14 days, you may cancel or continue with any suitable plan. You will agree that this is pretty generous, especially when your credit card is not required.
Besides, PPC Entourage offers a 1-year money-back guarantee within a year of your first payment if you are unhappy with the service. The refund applies only to your first month’s payment for your main account. But you can bet that the first two weeks of using PPC Entourage services will hook you.
They also have excellent customer service filled with friendly and experienced staff that responds quickly to queries, complaints, doubts, and concerns.
The marketplaces supported by PPC Entourage include the US, Mexico, Canada, The UK, Germany, France, Italy, Spain, India, and Japan, warming up to join the group.
If, at some point, you find out that you may need help with the software, you need not fret over it. PPC Entourage has one of the best teams to guide you through the software. Also, they offer training articles, 24/7 support on their site, and an exclusive 2-week course called Inner Circle featuring direct phone calls with the team and advice on how to set up PPC Entourage for your specific business and goals.
Conclusion
In this PPC Entourage review, we have covered the benefits of Amazon PPC Entourage, the fantastic features it offers sellers and its flexible pricing. No doubt, PPC Entourage is the best PPC management software tool. It is terrific educative, and supportive.
It helps you to maximize tremendous profit from your campaign and generate more sales. It is a lot cheaper than other software and can help you boost your business substantially. If you are still not convinced about this PPC Entourage review, an excellent way to start is to sign up for the 14-day trial to see how relevant it may be to your business goals.