Are you searching for what products to sell on Amazon? You are not alone. In a market where all the products have been hijacked, it becomes a herculean task to find the products to sell on Amazon. It becomes even worse when you want to sell on Amazon with over 200 million individual products in its catalog. Sifting through these products can be tedious even for an experienced seller to talk less of a newbie e-commerce owner.
Some people think the market is already saturated, so they put no effort into finding the right products. Unfortunately, if you have this thought, you are leaving a lot of money on the table. No market is saturated. It all depends on your angle and how you present your products. Besides, with the high rate of internet users, there will always be consumers for your products on Amazon, which currently leads the ranking the most popular shopping apps in the United States.
It would be best to sell on Amazon as people make up to $5000 per hour on the site. Is that not amazing! Therefore, with these numbers and the popularity of Amazon among 50 percent of internet users searching for products, it is pertinent to know what products to sell on Amazon and how to sell them. Contrary to what you might have thought, choosing these products is not that difficult. This article will explore proven step-by-step techniques that will lead you directly to products to sell on Amazon.
What kind of products should you look out for on Amazon?
The answer is straightforward. Go for a product that is in high demand but has low competition. This view is like a fundamental principle for anyone who wants to sell successfully on any other online market. Before barging into an existing market, you have to ensure that the products have a current need but low competition among sellers.
What makes the right Product?
Range of Price: Products with retail prices between $20 – $50 make it easy to cover Amazon’s direct cost, cost of goods, and advertisement fees. Besides, the competition is fierce out there. If it goes higher than this, your conversion rates drop, leading to a low purchase.
No seasonal product: As a newbie, you do not want to go for products that sell during summertime or Christmas. Instead, choose a product that sells throughout the year. That will give you ample time to explore the product. You can use Google Trend to track seasonal products to avoid.
The Views: Go for a product with less than 200 or 100 views.
Weight: To make your sales faster, you want a lightweight, small, and easy to transport via air. Anything beyond this will incur more cost than necessary.
Easy to Get: you do not want to be running helter-skelter when your product finishes. You may not be producing the product, but you want one that you can get from anywhere.
Two Categories that Sell Best on Amazon
Lowest Price: If you have a cheap generic product, Amazon is the right place. Generally, consumers are attracted to affordable products. You will be competing with other sellers, but you can bet the lowest wins.
Unique Product Idea: If you are smart enough to see a market need or particular pain point, and you create a product to solve it, it is going to sell.
Best Products to Sell on Amazon
- Gadgets and Accessories
- Toys and Games
- Cosmetics
- Health
- Nutrition
- Books
- Supplements
- Clothes, shoes, and jewelry
- Home and Garden
- Pets
- Home Decor
How to Find What Products to Sell On Amazon
1. Amazon Keyword Research Tool
The first step to take when looking for products to sell on Amazon is to use Amazon Keyword Research Tool to check product data. A typical platform for this is Jungle Scout that allows you product sales volume and low competition products. It also allows you to save products so that you can track them.
You can use it to check the product’s demand and how often people search for the product. This step is crucial since it allows you to see the volume of people searching for the product keyword. Then you can determine if the product is worth selling at all. You can check out other Amazon Keyword Tools.
Besides, using Amazon Keyword Research Tool is also a way to determine how profitable a product will be.
2. Choose Low Competition Keywords
To drive traffic to your products on Amazon, you need to select keywords with little competition that attract products ad on Google. Check the following steps to find these keywords.
- Enter 5-10 product keywords on UberSuggest.
- Select all the keyword ideas that come up.
- Narrow the results down to only shopping results.
- Still, filter the results to reveal low keyword difficulty.
- Click on the Search Engine Result Pages (SERP) for each keyword.
- Then click on low Domain Rank (DR) Sites.
If there are many low DR sites on Google, then it is a good sign that the product keyword has low competition.
3. Check Other Online Markets
Once you have your product keyword with low competition, the next step is to check how the product is faring on other popular sites aside from Amazon. You can use WatchCount and Ubersuggest to check the most popular or hot selling products on eBay and Alibaba. You will get accurate data on the search volume and the number of buyers for the products. Then, filter your search down to the specific item you want to sell.
4. Check Amazon Products Description
Product descriptions give detailed information about the product and what makes it sell faster. In the product details, you find the following:
- Item Price: The product price must be between $15 – $50.
- Product weight: You should look out for lightweight products to cut down on shipping expenses.
- Overall Sales Ranking: This is a unique feature of Amazon that allows you to see a product rank among other same products. For instance, you see the inscription: Ranks No 200 in Digital Marketing.
- Customers Review: If you want to create a unique product that caters to consumers’ pain points, you should pay attention to customers’ reviews on Amazon. There, you get a genuine description of the product from buyers, its weaknesses from unsatisfied customers, and its strengths. You can then use the customers’ complaints to come up with a modified product. Besides, a product with 400+ views shows that there is a massive demand for the niche.
5. Check the Best Selling Categories on Amazon
The best-selling inscription you see when you scroll through products on Amazon is not for show. It shows that a product is a goldmine and has made a lot of money for the sellers. Every product, from toys to clothes, has its best selling categories. Knowing this will guide you to select the perfect product for your e-commerce.
6. Check Google Trend for Trending Topics
Google Trend is a search trend that shows you the number of times a particular keyword is searched for on Google over a while. It reveals the search engine volume, location of the users, and the languages used. When you use Google Trend, you can check popular products people search for mostly. The result will show you the top-selling product in a range of categories.
7. Use Chrome Extension to Research Product Keyword
Another way to know what products to sell on Amazon is to use Google Chrome Extension to browse Amazon product listing. Google Chrome Extensions allow you to narrow down on a particular product by showing you product sales volume, low competition products, and how well the product will sell on Amazon. Some of these extensions include Jungle Scout, Unicorn Smasher, Helium 10, and Seller App.
8. Select Your Product Source
Once you are done with research the best product to sell, it is time to start thinking of where you will get your product. You need to select a wholesaler with the best price in the market. There are two places to get your products from as a newbie.
- Wholesaler Market: Check your local wholesalers or use Google to search for them, stating clearly your product name and description. Some of thUS’s e major wholesalers are Los Angeles Gifts and Homes, Las Vegas Market, and the Dallas Market Centre.
- Alibaba: As of 2018, Alibaba has about 60% of the Chinese e-commerce market, with 1.3 million businesses on the website. Alibaba is an excellent place to source cost-effective products for retailers.
Conclusion
Figuring what products to sell on Amazon is easier than you thought when you follow some guidelines. Apart from having a product to sell, you need to thoroughly research the products to check their popularity and how well they will last. Besides, putting things like price, quality, weight, and reviews into consideration matters a lot.
Nothing will break you more than realizing your choice of product amounts to nothing after putting a lot of effort into it. Instead, follow the guidelines given above, and you are sure to increase your chance of selling a profitable product.