Influencers. They’re everywhere and there are thousands of them. It’s easy to find one and it’s easy to contact one, but working with one is a different story. If you are finding that influencers you contact are not wanting to work with you, then you need to look at what you’re doing. Influencers do not want to work with small unknown brands that only have 200 followers and a really disorganized feed. Therefore, you need to build yourself some presence and a trust-factor. If an influencer sees that you already getting trusted and loved by other people in the niche, they are more likely to work with you. You have to give back before you can get back.
You want to make an influencer feel excited when working with your brand. They won’t get excited over some mish-mash brand or anything that seems “small” and disorganized. At the end of the day, they don’t want to promote anything that looks shabby because that will damage their brand. Influencers mostly don’t care about the money, especially when they’re big. They care more so about fame etc as that cannot be purchased. Fame takes a long time to build as it’s the combination of trust, hard work, and talent. It’s also easy to break and it can easily be broken by promoting a bad product from a bad brand.
Influencers only want to promote high quality or interesting products. They one hundred percent only want to work with brands that fit around their content so if they can’t see your product working within their content, guess what? They’ll decline you.
So here is a quick tip to get more influencers to work with you, etc. It’s simple. Build yourself first before you branch out. Make yourself look big and reputable first then people will have more respect for you. At the end of the day, keeping professional is key, therefore, you cannot propose to any influencer if your profile is unprofessional and poorly run. It will honestly just look embarrassing for you and you do not want that.
How To Build Yourself Up
First, you need to build yourself up before you contact any influencer. By doing this you need to build up your own social proof and customer base. An influencer will not work with a company that has no customers or fan base really as what will they get out of it apart from money?
By building yourself up you can work with influencers a lot easier than ever before. You can negotiate better, get cheaper prices and also more respect. If you have a solid fanbase and are getting in orders as well as having a respectable social page then they will want to not only work with you but grow with you especially if they’re micro-influencers.
This is what you want to do with an influencer. Build a relationship with them because at the end of the day your net worth is your network. You could easily become their go-to makeup brand or their go-to car cleaning product brand. In fact, building a relationship with them means they will also promote your products for you free and they will also help you to potentially get in contact with other people you may need. For example, if you need another influencer, they could help you with that and if they’re friends with them you may get things free or at a discounted rate.
Building a relationship takes time and effort but it’s so worth it for the future. The only way you can start a relationship with an influencer is if you take your social media and branding seriously. Influencers want to succeed at the end of the day. They have their own goals, their own ambitions, where they want to be, etc. If you don’t fit within those then guess what? They won’t want to work with you.
Influencers need to be excited when working with your brand. You need to make them feel as if it’s the best thing that’s ever happened to them. They need to feel like they have a connection with your brand more than anything else.
Are You Too Desperate?
Are you too desperate? Being desperate is not a good thing whatsoever especially in the world of business. Are you annoying them? Are you always in their DM’s? Are you sending them the same message you send everyone else? Word gets around quickly and these influencers are always most often linked with each other and if they see a pattern that your texting all of them one after the other with the same copy/paste message then you’re going to be seen as someone fake.
If an influencer says no or they ignore you for a while, then move on. Know when to give up as it saves time, energy, and in most cases money. Don’t spam their comments or stalk their profile by liking an image from 10 years ago. You want to show that you want to work with them but you don’t want to be desperate. Show them that you will walk away if need be.
Just remember there is always plenty more fish in the sea. If you cannot find a good influencer for your business then the best step is to actually grow your account organically via posting methods and hashtag methods. Make your own account large like an influencer. Then you’ll realize it’ll be the influencers who want to work with you.
Influencer marketing is powerful but you have to build yourself up first for it to work properly. You have to have social proof, a fanbase, etc. The aim is to create a long-term relationship with your influencer. Remember your network is your net worth so the more people you can get on your side, the better. An influencer isn’t just a service or a business. They’re a human and they don’t appreciate fake people and fake love. What they want is personal interaction and respect. Therefore, give that too them and you will see relationships with influencers, etc improve.